Industrial Visit to Cosy Toys Factory
13th December 2023
Institution's Innovation Council (IIC), Ministry of Education (MoE), Dronacharya Group of Institutions, Greater Noida organized an industrial visit to “ Cosy Toys Factory” on 13th December 2023. Faculty member Prof. Sarita Tiwari along with 45 students visited the factory.
The visit was organized with the objective to give learning and practical exposure of students.
Cosy Toys Factory are the manufacturers, exporters, and distributors of exclusive soft toys in the NCR area. Company always try to maintain our quality standards to meet the little one’s expectations. It is a B2B company, providing materials wholesale to retailers who, in turn, sell the toys to customers. The Unique Selling Proposition (USP) of Cosy Toys is their exclusivity and dedication to customer satisfaction
Dronacharyans were welcomed by company officials Mr. Jyotish and Mr. Kartik. They gave a small presentation about the company.
After the presentation, student saw the entire manufacturing process of toys, observing how starting with a rough idea, they carve the whole toy into reality according to customer demands. The materials and accessories required vary each time, requiring careful consideration to match customer expectations. As an example, they showed students an octopus made for a corporate client in bulk, with tagging, printing, and packaging exclusively done for the client.
In addition to personalized products, they also deal in pet toys and animal plushies. Their basic idea is to first understand customer needs and then design the product accordingly. The toy's idea is initially designed in 3-D and then translated into 2-D. The next steps involve creating a prototype and then proceeding to the final product.
The design process is the initial step in the manufacturing process, followed by cutting the textile material, stitching according to the design, and finally stuffing the toys. Quality checks are crucial before packaging, which is done on-site. For most bulk orders, they use vacuum packing to reduce transportation costs.
Logistics and supply processes are also managed by the company, utilizing different vendors they are associated with to provide end-to-end solutions for the customer. Skilled labor is required for these activities, necessitating extensive training and development to ensure the production of quality products efficiently.
In the first two years of the company's startup, they faced challenges due to a lack of awareness about bulk raw material providers, resulting in higher costs compared to competitors. Subsequently, they conducted research and explored the market for more affordable raw materials.
Students also explored all departments of the company. Students were actively asking questions to gain further knowledge about the toy industry and its workings.
Overall, the industrial visit proved fruitful in terms of learning and motivation for the students to become entrepreneurs and explore new avenues for the sustainability and growth of the Indian economy. The Government of India's support to MSMEs for substantial growth adds to the positive outlook.